Today's Top Stories
1. How can reps reach docs? Trying thinking like Netflix or Amazon
2. Sunshine fact: $3.5B + 546,000 docs equals one unwieldy database
3. Pfizer DTC message: Hey guys, women say it's cool to take Viagra
4. Novartis dinner-party kickback case must go on, judge says
5. Sucampo's Amitiza targets 45-plus women with belly-as-balloon DTC ads
1. How can reps reach docs? Trying thinking like Netflix or Amazon
2. Sunshine fact: $3.5B + 546,000 docs equals one unwieldy database
3. Pfizer DTC message: Hey guys, women say it's cool to take Viagra
4. Novartis dinner-party kickback case must go on, judge says
5. Sucampo's Amitiza targets 45-plus women with belly-as-balloon DTC ads
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