CRM vendor Veeva goes public; begins shifting focus to cloud services for life sciences

Veeva Network for compiling physician master-data lists and related prescriber data has initial customers

Veeva (Pleasanton, CA), said to be the fastest-growing CRM vendor in life sciences, went public on the NY Stock Exchange on Oct. 16; initially priced at $20 per share, the company's stock popped 87% in its first day, closing at $37.37, while generating $261 million for the company. In the runup and now subsequent to its IPO, the company is shifting its identity from a CRM vendor riding the iPad wave

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