The FDA Bad ad campaigning is a perfect example of the work that goes on behind the scenes everyday in federal agencies--that the public may but most likely does not know about until the program is announced. The agency sees or learns of a need, and the work begins. Lots of work. It is not like a privately owned business where you decide you will put an ad in the local newspaper and puff it is done. There are layers and layers of hoops that must be jumped through to reach the final result. It doesn't happen over night. You may have seen a need for the Bad ad campaign years ago and questioned why the FDA was doing more about bad ads...little did you know the FDA was already working on the problem, putting a plan in place and jumping through all the hoops needed to get the Bad ad campaign launched.
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